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Collection Nº1
Be the first to know about the launch of our inaugural collection and launch day discounts.
"Nice heavyweight denim with no stiffness of heavyweight denim. Love the piece more than I expected." -Manuel Ryan
"The denim is thick but softens nicely over time. Can’t wait to see how they age!" -Oliver Green
“Refreshing to see timeless fits instead of the weird looking designer stuff." -JTK
Guilt Free Luxury
Crafted from 100% organic cotton, our heavyweight 14.5oz selvedge denim offers premium quality with a 10x lower environmental impact.
Engineered To last
Enjoy denim that resists pilling and shrinkage. Designed to last, these jeans age gracefully, becoming uniquely yours with every wear.
Premium Quality, Honest Price
Experience the craftsmanship of $200–$500 jeans at just $99. No compromises, just guilt-free, accessible luxury.